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Effects of Enzyte

Berkeley Premium Nutraceuticals Inc., a Cincinnati-based supplier of non-prescription supplements, said it plans to stop enrolling customers in an automatic refill service that has prompted thousands of consumer complaints.

Berkeley has relied on television advertising to market its products directly to customers, who typically place orders over the telephone and pay by credit card. It now says it is revising its business plan and will begin selling its products through national retail chains.

The Cincinatti Post reported that the Better Business Bureau of Cincinnati and the Ohio attorney general's office together have logged 3,736 complaints against Berkeley and related companies since 2001. More than 2,600 have been filed just in the last 12 months, the bureau said. Most of the reaction to Enzyte focuses on Berkeley's billing and marketing practices, particularly a free enzyte sample offer that automatically results in a customer being billed for an additional supply of the product unless the order is cancelled.

Its best-known product appears to be Enzyte, described on the company's Web site as a "once a day tablet for male enhancement" that is formulated "to help support better erections. Get firmer fuller Enzyte."

Reaction to Enzyte

The Better Business Bureau said some customers complained that they had had not been informed about the program, while others insisted that they canceled within the appropriate time frame only to be informed that the product already had been shipped.

Others said their online cancellations could not be confirmed because they were not provided with cancellation numbers, the Better Business Bureau said.

Customers who are already enrolled in the company's automatic refill programs will continue to receive bi-monthly shipments in accordance with the programs' terms and cancellation policies, it said.

The Ohio Attorney General's office said the company is making an effort to resolve complaints that have been filed with its office.

A high percentage of the complaints filed with the Better Business Bureau were resolved after the bureau contacted Berkeley about each individual complaint.

Sam Fields