Male Erectile Dysfunction
Sports and news comprise the two types of TV entertainment most often viewed in our household.
I have made the case that sports often is news, and news often is entertaining, but this column is not about either, it's about erectile dysfunction commercials that are as inevitable as sports and news.
Is anyone besides me fed up with these ads promoting Viagra, Levitra and Cialis? I asked for a show of hands the other day at a party of eight women and eight men. Hands down, people were tired of them. One man who had his hand up is U.S. Rep. Jim Moran (D-8) of Virginia. He worries that the ads, which air any time of the day and night, are hurting family values. Moran was quoted on the floor of the House as saying, Commercials touting the leading erectile dysfunction pills litter our airwaves as each brand seeks to assert market dominance.
Despite this onslaught of TV ads, sales of male impotence pills are lagging. Sales of those drugs totaled about $1.2 billion last year in the United States, about the same as in 2003. Doctors reason that younger men apparently don't need them, and men in their 50s, 60s and 70s might be taking other medications that prevent them from taking the pills, or suffer from health problems that do not allow the pills to work.
Ironically, sexual performance drugs are covered in Medicare's new prescription drug program. Critics say the drugs provide lifestyle benefits rather than lifesaving benefits, will cost more than $500 billion over the next decade and could even bankrupt the program.
I always know when those commercials comes on because of the sexy-sounding music that accompanies generally good-looking men and women who either begin dancing each other around in circles while laughing their heads off, or go outside and laugh while pushing each other on a swing. One couple squeezes into a red swivel chair and spins around and around together.
Are those the first activities that come to your mind before you are going to have sex?
Maybe making your partner dizzy is a new type of foreplay I'm just not hip to.
When the commercials first aired, and the more alert among us picked up on the phrase can cause a four-hour erection we laughed ourselves silly at the mental image so we can only speculate what a man would do to make the time pass.
I really despise that satisfied-looking woman perched on the sofa, talking about her man and how much the drug has helped their relationship.
However, I'm never the lucky one ... I'm still waiting for my four-hour erection.