Male Sexuality Male sexuality, coupled with Baby Boomer sexuality pangs has led to the evolution of sex shops, once seen as the dark, sinful hangouts of sleazy men and hookers, to going main stream with erotic names like Our Pleasure Boutique, BabeLand and Magic Moments.
On shelves lined with an endless variety of vibrators of every color, shape and size, are arousal oils, handcuffs, vibrating rings that fit male genitalia, pleasure-enhancing creams and a whole lot of other devices to heighten the enjoyment of both partners. Sex enhancement products are showing explosive growth and the demand is being driven by boomer male sexuality who see sexual intimacy as an integral part of their healthy lifestyle. While boomers concerned about their sexual health are trying out toys and stimulants, they’re also exercising to prop up their aging bodies. Along with pumping iron and aerobic exercise, men are toning their pelvic muscles, often weakened from wear and tear coupled with lack of knowledge and the natural aging process. In addition to simple Kegel exercises, and pelvic floor exercises are available to give a man more control over the intensity of his orgasms. The added bonus is that healthy pelvic muscles prevent another aging and embarrassing issue...drip stains on the front of his pants. Male sexual health is about intimacy and enhancing male sexuality. In their efforts to combat old attitudes about aging and sexuality, boomers are buying and experimenting with a variety of new techniques to spice up their sex lives, re-awakening their libidos, increasing sex drive which in turn allows experiencing a deeper intimacy with their partners – or by themselves. Where will all this attention on the boomer’s sexual health end up? Just as the sexual revolution of the 60s led to self exploration and a change in attitudes towards sex, so will the boomers reshape traditional ideas and attitudes on sex and aging. Once again they are on the forefront of a sexual revolution and pushing back the boundary of what is acceptable. And in doing so they are enjoying a deeper sense of intimacy with themselves and their partners.
Sam Fields 
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